| Rainbow Media Holdings saves Big
$ with its multi-business relocation using a scalable phone system
and integrated
voice mail
Challenge
When Rainbow Media Holdings, a subsidiary of Cablevision Systems
and NBC, relocated five different business units into 11 Penn Plaza,
NYC, the move had to be virtually invisible to the outside world.
With Rainbow’s huge national popularity among cable viewers,
the word downtime didn’t exist. Rainbow insisted all employees
arriving for work the first day after the move be able to conduct
business as usual.
Rainbow’s move onto two spread-apart floors required extensive
new construction which involved numerous trades. NacTel, in accepting
the task, had to ensure lock-step coordination with numerous other
installations as it designed and installed a complex phone system
configuration that connected five businesses on the second and fifteenth
floors. So complex was this configuration, NacTel entered the picture
almost six months before the move.
Solution
NacTel’s solution involved installing a new Shoretel Coral
ISBX system before the move, complete with the latest Shoretel Coral
Flexicom 5030 stations. Rainbow took advantage of an upgrade pricing
opportunity that cut cost by about 50 percent compared to a traditional
purchase.
NacTel president, Jamie Buswell, explained, "We connected
the five Rainbow companies with remote nodes and fiber optic cabling.
This is a great technology that provides a seamless connection between
all five businesses. This means all employees in all companies can
operate as if they all work together. On the inside, it’s
one big happy family. But to people calling in, each business is
separate. And it’s easy to add another business unit, or even
connect people on another floor. Just add another node."
Benefits
Putting all five businesses on one state-of-the-art telecommunications
system affords big cost savings and many welcomed conveniences.
Rainbow saved money by using one scalable phone system and one integrated
voice mail system. Plus, all long distance calls get routed over
one low-cost circuit, producing significant ongoing savings.
Even though Rainbow’s new system is highly automated, it
still offers customers a high degree of personalized service. For
example, all auto-attendants give callers a choice to talk with
a real person. And if a caller needs someone from another business
group, all operators can access the shared Rainbow directory right
on their computerized consoles. This way, callers are quickly redirected
to the right person without the need to transfer to another operator
or ask the person to call a different number. If one operator takes
a break or is out sick, that business’ incoming calls can
be uniquely identified and re-directed to another operator.
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